About us
​1985 Station is an international consulting and business development firm specializing in the world of sport, fitness, and wellness.
We exist to combine experience, innovative strategies, and creativity to support brands, professionals, and new project ideas that aim to scale, professionalize, and stand out in the highly competitive fitness market—while bringing a global perspective.
We’re in the wellness business. But it’s not so much about the “business” as it is about the “wellness”.
Our mission is to make this a healthier world. We firmly believe that the only way to achieve that is by collaborating in the creation and growth of more and better fitness and wellness services that positively impact the lives of more and better athletes.
Emiliano Maccarrone is a business consultant and creator with more than 20 years of experience in the sport, fitness and wellness industry, specializing in transforming ideas into real, scalable ecosystems. Today, from Miami, he leads 1985 Station — a global consulting firm that blends strategy, creativity and business vision to build brands, communities, digital platforms and high-impact projects. With an active social presence, a human-centered approach and a deeply entrepreneurial mindset, he helps companies, coaches and industry innovators evolve, grow and thrive in a competitive landscape.
“I believe in the power of a great idea, but even more in the strength of those who are brave enough to execute it.”
