About us
​1985 Station is an international consulting and business development firm specializing in the world of sport, fitness, and wellness.
We exist to combine experience, innovative strategies, and creativity to support brands, professionals, and new project ideas that aim to scale, professionalize, and stand out in the highly competitive fitness market—while bringing a global perspective.
We’re in the wellness business. But it’s not so much about the “business” as it is about the “wellness”.
Our mission is to make this a healthier world. We firmly believe that the only way to achieve that is by collaborating in the creation and growth of more and better fitness and wellness services that positively impact the lives of more and better athletes.
The founder
Emiliano Maccarrone is an Argentine entrepreneur with a clear vision: to transform ideas into high-impact businesses.
With over 25 years of experience in the sport, fitness, and wellness industry across the Americas, he has led and supported the development of more than 100 projects — spanning public and private sectors, capital-backed ventures, and social impact initiatives.
His approach blends commercial strategy with creative sensitivity and a deep understanding of human behavior. Emiliano bridges the holistic with the corporate, identifying opportunities with precision and guiding them from vision to execution.
Through 1985 Station, he leads consulting processes and business model development with a core principle: every project should have purpose, scalability, and soul.
Emiliano Maccarrone
Fundador & CEO